NetFX Internet Gaming Center

Background: When NetFX Internet Gaming Center opened its doors, providing access to some of the hottest games on the market in a fun and competitive environment, they wanted an identity and web site that would get noticed and create a buzz in their community. They also needed a strong visual identity that would appeal to gamers of all ages, as well as serve as an appropriate mark for corporate use to adorn company materials and ad space. As a new business, their corporate identity would be responsible for creating an initial impression on new and potential customers.

Solution: Freeform Solutions worked closely with NetFX prior to their center's opening to create a corporate identity, as well as design collateral materials and an online presence that would fit their needs.

The logo incorporates a bright green color with clean lines and a block font. Whether displayed on a building sign or a t-shirt, the eye-catching green is sure to grab attention. With such an intense color, white space was used to exact a clean, corporate feel to letterhead and business cards.

The NetFX web site was designed with a more technical feel in mind, heavily targeted at their gamer audience. NetFX relies on their web site to deliver up-to-date information about upcoming events and newsworthy items; therefore, usability and ease-of-use was a priority. The home page allows for multiple content areas, relaying the most pertinent information, while providing access to additional details about the center. The site was developed so that content updates can be made quickly and easily, as information is constantly changing.

Result: NetFX has received an overwhelming positive reaction and has already begun to expand their business to meet the needs of their customers. Their web site has proven to be a main source of communication with their customers, causing them to add web functionality to include online registration and payment services to help keep up with demand. Freeform Solutions built the online registration tool which allows gamers to sign up and pre-pay for tournaments and other events being held at the center. This benefits the public by allowing them to reserve a space for high-demand competitions and events, and also is a powerful asset to the NetFX staff as it streamlines the day-to-day event planning and preparation tasks that are critical to the success of the business.

Due to NetFX's high demand for constantly changing information, Freeform Solutions also created a custom content management application that would allow the NetFX staff to update their content on demand to provide real-time information on events and news from the center.