Fairfield Technologies Inc.

Background: Fairfield Technologies Inc. (FTI), a technical and management solutions provider, was in need of a new corporate identity and complete re-branding effort in order to update their image to more accurately reflect their dynamic, growing business.

Solution: Freeform Solutions worked closely with FTI to create a corporate identity and collateral materials to fit their needs.

The Fairfield Technologies logo was redesigned to present a bold visual identity that denotes authority, stability and reliability. Building on the existing burgundy and white colors to maintain recognition with FTI's current clients, the design is solid, sturdy, and steady -- reflecting FTI's solution-focus and no-nonsense approach to projects and client solutions. The apex is positioned to emphasize the forward-moving progressive nature of the company. The lines of the apex converge symbolizing FTI's experience, expertise, and proven management systems that are central to FTI's ability to deliver information superiority.

The FTI letterhead and business cards are clean and conservative while incorporating their tagline and emphasizing their corporate certifications. Freeform Solutions also provided FTI with a brief template for corporate presentations, as well as a one-page newsletter template. The newsletter template allows FTI to customize the content for specific events and/or target markets, and print small runs of the piece as needed.

Result: Freeform Solutions provided FTI with multiple formats of their collateral materials to provide a flexible solution for all their needs. Focus was placed on creating a strong, stable visual identity, and extending that image throughout all of FTI's corporate materials.