AAA Sports Card Products

Background: A father-and-sons team wanted to transform their hobby into an online business. AAA Sports Card Products is a family-owned business that sells baseball, basketball, football and hockey trading cards. After months of success on eBay, they had gathered a loyal following and decided to expand their services and operations by starting a business in late 2002.When the need for a more formal presence was realized, AAA Sports Card Products contacted Freeform Solutions to create a logo and business cards to jump-start their expansion.

Solution: Looking to capture a modern look with an athletic feel, Freeform Solutions created multiple logo options using bold, basic colors that would portray AAA Sports Card Products as an all-American company steeped in the same traditional values as the pastimes themselves. Red, white and blue colors lent themselves to the American feel, while the clean lines of the logo established its modern flair.

Result: Ed Pritchard, Jr., President of AAA Sports Card Products, explained, "The experience that Freeform Solutions has in print and web media is extremely important to our venture. We wanted to know that what we received would work well for letterhead, as well as transfer easily to the web." With the creation of the company's brand identity, and the anticipated launch of a new web site, AAA is looking forward to a busy future.